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During September 2018, ESP were gracious enough to invite us to tour their world-renowned Tokyo custom shop factory, and we've compiled some sweet footage showing the care & unrivalled expertise that goes into each instrument. We have a number of cool instruments coming back with us from this trip, keep your eyes on our socials for those! www.guitarfactory.com.au Music provided by Sydney metal ...

This is a breathtaking ESP Custom Shop instrument that was constructed as part of their NAMM 2018 showcase collection, otherwise referred to as "Exhibition Limited". One of a kind, with some of the most amazing woodwork we've ever seen on a guitar. Every little detail has been meticulously designed. Guitar craft doesn't get any better than this. More info / SPECS - www.guitarfactory.com.au/Guit...

BOSS GT-1B - For more information & to purchase - www.guitarfactory.com.au/Pedals_FX/Boss/Multiple_Effect/gt-1b The GT-1B is a new, compact multi-effects unit for bass guitarists - based on the GT-1 for guitar. It features the same top-of-the-line GT class amp simulations and effects, with other handy features such as a 32-second looper and tuner built-in.

A walk through the rather narrow maze that is the Ibanez Guitars​ NAMM booth... Still images are available on our Facebook page. More info to come about all the new models on our website soon. www.guitarfactory.com.au guitarfactoryparramatta

Another quick booth walkthrough video for you, gives you a little bit better of a look at some of the new Majesty gloss finishes than the photos - but once again, if you're not into the pace of it - there are some stills on our Facebook page. www.guitarfactory.com.au guitarfactoryparramatta

Once again, I apologise for the small doses of shaky footage, there's a ton of stuff to cover and these booths are pretty fast moving - if you want to see some still shots of a lot of the new stuff, head to our Facebook page. www.guitarfactory.com.au guitarfactoryparramatta

A brief look at this amazing new series of absolutely tiny, ultra-light amplifiers from Vox featuring Korg NuTube technology built into the preamp stage! It's a basically a 50 watt amplifier you can wear around your neck it's so small/light. There's also a couple of matching small speaker cabinets for them. Coming to www.guitarfactory.com.au soon.

The ACS series are versatile, modern stage amps designed exclusively for acoustic guitar and vocals. With pristine, unsurpassed sound quality, looping, harmonies, effects and more, this compact and superbly voiced line of amps are sure to delight acoustic musicians in any live performance situation. Coming soon to www.guitarfactory.com.au

Apologies if this was a little too fast paced, it's a very popular booth with a lot going on so it's hard to break things down. All the new models you can see in this video will soon be available, get in touch with us now for more info on any of them. www.guitarfactory.com.au

Available now - www.guitarfactory.com.au/Pedals_FX/fomofx "Virtual Jeff has the sensitivity and intuitive response only a whammy bar provides. And it fits on any guitar, just where you want a whammy to be. There’s no string torture, neck stress, or tuning problems. It’s electronic, not mechanical like legacy vibrato arms. It works on any guitar - electric and acoustic (6, 7, 8 and 12 strings), ...

The JC-22 Jazz Chorus delivers Roland’s classic JC clean tone and famous Dimensional Space Chorus effect in a compact amp that’s perfect for playing at home. Offering the essential features of the popular JC-40 in an even more scaled-down size, this versatile stereo amp is also great for intimate performances and recording. A high-quality reverb complements the onboard chorus, and there’s also ...

Get yours here - www.guitarfactory.com.au/Pedals_FX/TC_Electronic/single-effects/wiretap

Hartke had a new light-weight, compact 600 watt bass amplifier called the TX600 on display at their NAMM booth, so we stopped by to check it out. www.guitarfactory.com.au/

Andrew tries out the integrated Red Box 5 direct recording through the new Hughes & Kettner Tubemeister Deluxe while attending the winter NAMM show 2016. www.guitarfactory.com.au/

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